Two Cocktails Debut for Football Season Bradshaw Kentucky Straight Bourbon Whiskey is rolling out two new cocktails at Las Vegas hospitality venues to capitalize on the upcoming football season. The debut comes as the award-winning bourbon continues to expand its on-premise presence beyond its core spirits portfolio.

Immaculate Refreshment at SAHARA SAHARA Las Vegas is featuring the Immaculate Refreshment at Chickie's & Pete's Crabhouse + Sports Bar and CASBAR Lounge, priced at $14. The cocktail combines Bradshaw Bourbon, simple syrup, fresh lime juice, basil and strawberries. The name references the legendary "Immaculate Reception," the iconic 1972 play in which Steelers running back Franco Harris caught Terry Bradshaw's deflected pass for the game-winning touchdown against the Oakland Raiders in the AFC Divisional Playoff.

Terry's Black and Gold Rush at Eight Lounge Eight Lounge, a cigar and cocktail destination at Resorts World Las Vegas, has created Terry's Black and Gold Rush, priced at $22. The cocktail features Bradshaw Bourbon, fresh lemon juice, honey and a lemon peel garnish. According to the release, the drink is "a spirited nod to the quarterback who turned every play into gold and led Pittsburgh to four Super Bowl championships."

Recent Competition Wins Bradshaw Kentucky Straight Bourbon Whiskey recently earned "Best in Show" and a Double Gold Medal at the 2026 Wine & Spirits Wholesalers of America Tasting Competition. The bourbon's 6-year cask-strength single-barrel expression received a Gold Medal from the 2026 SIP Awards. The Flagship Bourbon was awarded Double Gold at the 2026 SIP Awards and a gold medal in the 2026 San Francisco World Spirits Competition.

Why It Matters

For bar operators and restaurant groups, the Bradshaw Bourbon partnership underscores the continued appetite for celebrity-branded spirits with experiential marketing hooks. Tying cocktails to specific moments in sports history—and placing them in high-traffic sports-viewing venues during football season—is a proven strategy to drive repeat traffic and premium pricing in the Las Vegas market.

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Written by FBM Publications Editors