Terry Bradshaw's Kentucky Straight Bourbon Whiskey is rolling out a lineup of football-themed cocktails at bars and restaurants nationwide as the 2026 NFL season approaches. The spirit, founded by the Hall of Famer in 2020, has partnered with five venues to serve cocktails tied to Bradshaw's legendary career and Pittsburgh Steelers legacy:
Las Vegas SAHARA Las Vegas is serving the Immaculate Refreshment at Chickie's & Pete's Crabhouse + Sports Bar and CASBAR Lounge. Crafted with Bradshaw Bourbon, simple syrup, fresh lime juice, basil and strawberries, the cocktail is priced at $14 and references the 1972 "Immaculate Reception"—Franco Harris's game-winning catch off a Bradshaw deflection in the AFC Divisional Playoff against Oakland. Eight Lounge at Resorts World Las Vegas is pouring Terry's Black and Gold Rush for $22, made with Bradshaw Bourbon, fresh lemon juice, honey and garnished with a lemon peel. The cocktail nods to Bradshaw's four Super Bowl championships.
Regional Venues The Yard, with locations in Pittsburgh, will offer The Immaculate Refreshment for $12—the same basil-and-strawberry composition served in Las Vegas. Urban Grill and Wine Bar in McKinney, Texas will serve the Sweet Heat Smash ($16), made with Bradshaw Bourbon, strawberries, basil, hot honey and club soda. The Bon Aire in Austin, home to the Pittsburgh Steelers Fan Club of Austin, is pouring The Blond Bomber ($15)—a reference to Bradshaw's nickname. The drink combines Bradshaw Bourbon, Amaro Montenegro, fresh lemon and orange juices, simple syrup and Luxardo maraschino cherries.
Awards and Recognition Bradshaw Kentucky Straight Bourbon's portfolio has garnered multiple medals in 2026.
The 12-Year Single Barrel expression earned a Double Gold Medal and 98-point score at the Summer PR%F Awards. The 6-year cask-strength single-barrel bourbon received "Best in Show" and a Double Gold Medal at the Wine & Spirits Wholesalers of America Tasting Competition, plus a Gold Medal at the SIP Awards. The flagship bourbon took Double Gold at the 2026 SIP Awards and Gold at the San Francisco World Spirits Competition.
Why It Matters
Celebrity-backed spirits continue to gain shelf space and on-premise placement as hospitality operators seek recognizable brand partnerships for high-margin cocktail programs. Bradshaw Bourbon's multi-venue activation demonstrates how founder-led premium spirits are using localized storytelling—stadium moments, team histories, nicknames—to anchor experiential marketing in key sports markets.
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Written by FBM Publications Editors
