Commemorative Release Honors Tigers' Historic Legacy Blue Run Spirits and the Detroit Tigers announced the release of Detroit Tigers Blue Run Blueprint Series Kentucky Straight Bourbon Whiskey, a limited-edition bottling commemorating 125 years of Tigers baseball. The 105-proof Kentucky Straight Bourbon will launch August 17 at a suggested retail price of $69.99. The bottle features a custom version of Blue Run's signature Viceroy butterfly rendered in Tigers orange and navy, centered with the Old English D. Anniversary neck graphics recognize 125 years of Tigers baseball from 1901 to 2026, including a tax stamp featuring the club's historic tiger-head emblem.
Brand Partnership Targets Collectors and Fans "The Detroit Tigers are always looking for new ways to create memorable experiences that celebrate our fans and the traditions that bring people together," said Tiffany Harrington, Ilitch Sports + Entertainment Vice President of Corporate Partnership Activation. "Collaborating with Blue Run Spirits on this limited-edition Blueprint Series Bourbon allows us to offer a premium product that reflects the pride, craftsmanship, and heritage shared by both organizations. We look forward to giving Tigers fans and bourbon enthusiasts a unique way to commemorate their connection to Detroit and our club." "The Detroit Tigers have built a legacy that extends far beyond the field, connecting generations of fans through shared traditions, unforgettable moments and a deep sense of pride in the city," said Susie McInerney, Sr. Marketing Manager, Blue Run Spirits. "This Blue Run Blueprint Series release gave us an opportunity to honor that history through both the whiskey and the bottle. It is a distinctive expression created for Tigers fans to open, share and make part of their own celebrations."
Flavor Profile The Blueprint Series bourbon is bottled at 105 proof.
Tasting notes include soft floral notes on the nose layered with subtle orchard fruit; warm baking spice on the palate alongside juicy apple and a touch of cinnamon; and a finish of toasted oak with lingering warmth of cinnamon and spice with a hint of dry wood.
Why It Matters
Sports-branded spirits have become a consistent revenue stream for teams seeking to deepen fan engagement beyond stadium concessions. This partnership demonstrates the potential of co-branded collectible bottles to reach both enthusiast consumers and casual fans, a model other franchises and spirits brands are likely to replicate.
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Written by FBM Publications Editors
