Bib & Tucker has partnered with Hasbro to launch MONOPOLY: Bib & Tucker Collector's Edition, an officially licensed limited-edition board game that reimagines the iconic game through the lens of the Tennessee bourbon brand's historical storytelling. The customized game immerses players in the places, inventions, and routes that defined the turn-of-the-century era and influenced Tennessee bourbon production. Six custom game tokens draw from Bib & Tucker's Magnificent Marvels Collection, the brand's annual series of limited-edition bottle toppers celebrating ingenuity and craftsmanship.
Pricing and Availability The standalone game retails for $29.99, with availability beginning today on ReserveBar.com while supplies last. Bib & Tucker also offers a $74.99 holiday bundle pairing the game with a bottle of Bib & Tucker The Classic Six—a 92-proof small-batch bourbon aged for a minimum of six years in new American white oak barrels, featuring the brand's 2026 Vitascope limited-edition topper.
Why It Matters
Brand collaborations with established game properties represent a growing channel for spirits makers to reach consumers beyond traditional retail and on-premise settings. The bundle pricing and holiday timing position the release as a premium gift option, potentially driving traffic to e-commerce platforms and reinforcing brand heritage through extended product formats.
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Written by FBM Publications Editors
