Beyond Meat is extending its Beyond Immerse functional beverage portfolio with a caffeinated option: Beyond Immerse Protein + Energy, a sparkling drink containing 20g of plant protein, 160mg of caffeine from coffee beans, and 5g of fiber. The new product combines protein, fiber, antioxidants, and electrolytes with caffeine from coffee beans. It also includes vitamin A from beta-carotene and is formulated without GMOs or dairy.
Expansion & Availability Beyond Immerse Protein + Energy follows the original Beyond Immerse's debut in the New York metropolitan area earlier this year and its subsequent launch at Erewhon locations across Southern California. The caffeinated extension will launch exclusively at BeyondPlantProtein.com in two flavors: Cherry Berry and Watermelon Strawberry. The new drink arrives alongside three additional Beyond Immerse flavors—Watermelon Strawberry, Limoncello Ginger (coming soon), and Yuzu Grapefruit (coming soon)—bringing the full sparkling protein portfolio to six flavors total.
Why It Matters
Beyond Meat's move into functional beverages with an energy-focused variant reflects broader industry momentum in plant-based performance drinks targeting consumers seeking protein-caffeine combinations outside traditional energy drinks. The exclusive direct-to-consumer distribution via BeyondPlantProtein.com signals a focus on margin control and brand storytelling for the functional beverage category.
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Written by FBM Publications Editors
