A Spirit Rooted in Place Altamura Distilleries Vodka is distilled entirely from 100 percent Italian durum wheat, grown in the Altamura region of Puglia—the same grain used for centuries to make the region's PDO-protected bread. The spirit is bottled at 43 percent ABV and represents what the brand describes as a category first: a vodka built on regional agricultural heritage rather than commodity grain. Durum wheat's natural density, high protein content and subtle nutty sweetness shape the vodka's character. On the nose, tasters find "refined and understated" notes with gentle cereal, citrus peel and herbal lift. The palate reveals "hints of oats, vanilla and soft spice, before finishing with the rounded warmth of its 43 percent ABV and a long, elegant tail."

Luxury Venue and Bartender Credibility Altamura has secured official vodka partner status with The World's 50 Best Hotels and claims top ranking in the Drinks International Bartenders' Choice Report 2026. The brand has earned placement in leading hotel bars globally, where it is served neat from the freezer or as a foundation for minimalist cocktails. Major publications have featured the vodka in recent months, including Forbes, Decanter, The Guardian, GQ Magazine UK, and Wine Enthusiast, with coverage focusing on food pairings, Martini-making, and craft credentials.

Partnership with Born Free Altamura has partnered with Born Free, an international wildlife charity, anchored by a shared symbol: the lion. For Altamura, the lioness is the historic emblem of the city itself. For Born Free, the lion represents Elsa, the lioness featured in the film Born Free. The collaboration commits a donation from every bottle sold to wildlife protection. Altamura will host a dedicated cocktail bar at Born Free's London Gala, serving signature drinks inspired by landscapes and species the charity protects.

Why It Matters

For on-premise operators, Altamura represents a positioning opportunity: a spirit with documented bartender approval, luxury hotel validation, and a European provenance story that aligns with the premiumization trend in spirits. Its gastronomic positioning—marketed as a food pairing rather than a party spirit—targets the higher-margin, slower-sip segment of the bar portfolio.

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Written by FBM Publications Editors