Brand Launches
Bucked Up Drops Summer Lemonade RTD Line in Limited SKU Push
Five formula SKUs plus one RTD entry marks Bucked Up's first seasonal flavor play — a route-to-market test with clear i…
Brand Launches 35 stories
Brand Launches
Dr. Brown's Enters RTD Hydration With Electrolyte Solution Launch
The St. Louis-based infant care brand adds a functional hydration SKU positioned for pediatric and family use — no arti…
Brand Launches
Athletic Brewing Backs Largest-Ever Campaign With Patriotic SKU Push
The non-alc leader is leaning into America's 250th with a national TV debut, limited-time summer SKUs, and a fresh rost…
Brand Launches
Perfect Purée of Napa Valley Acquires Strongwater in Craft Mixer Deal
The deal unites a legacy purée supplier with a fast-growing craft mixer brand, broadening route-to-market reach across …
Brand Launches
Don Q Rum Adds Two Premium Expressions to Puerto Rico Portfolio
The two new expressions deepen Don Q's premium-tier shelf presence as aged rum continues to capture share from blended …
Brand Launches
Remus Bourbon Extends MGP Reserve Series with Lou Gehrig Expression
Ross & Squibb Distillery's third baseball-themed reserve drop tests demand for licensed collectible expressions in an i…
Brand Launches
Wild Turkey Launches Limited Annual Bourbon Series With 16-Year Release
The Gold Foil Edition kicks off an annual limited-release cadence from the Lawrenceburg distillery, signaling a long-te…
Brand Launches
Twisted Alchemy Expands Whole Foods Footprint to 5 States
The Whole30-approved craft mixer brand scales its natural-channel retail network coast to coast, building on a late-202…
Brand Launches
Elmhurst 1925 Lands Sprouts as Nationwide RTD Protein Launch Partner
The plant-based dairy maker's 27g-protein, sub-200-calorie RTD enters a crowded functional beverage set via Sprouts' ro…
Brand Launches
Ole Smoky & Yee-Haw Open Joint Myrtle Beach Tasting Venue
The Tennessee-based spirits and craft beer brands deepen their on-premise partnership with a tourism-market opening sla…
Brand Launches
Carbliss RTD Expands SKUs with Americana Pack, Veteran Cause Tie-In
The Wisconsin-based RTD cocktail brand adds two new offerings to its distributor portfolio as it deepens its Missions o…